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A New Initiatives Marketing Inc. and Bridge the Gap Marketing Solutions Joint White Paper

This is a white paper about white papers.

Why? Because after delivering dozens of papers to companies across industries, we’ve seen just how effective they can be at generating leads and reaching new customers!


If you’re a B2B company, high-tech firm, or organization with a long and complex sales cycle, a white paper can be a valuable thought-leadership tool that helps buyers compare solutions.

Download the free white paper
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In this white paper, you’ll learn:

  • What white papers are, who benefits from them, and what readers expect to gain when they download them.

  • Five common mistakes companies make when writing, reviewing, and promoting white papers.

  • How you can overcome these challenges and use your white paper as the foundation of your next marketing campaign.

Avoid 5 Common Pitfalls When Writing Your Next White Paper

Never written a white paper? Tried some campaigns but didn’t achieve the results you expected?

No problem!


We’ve worked closely with brands at all different levels of marketing experience. What we’ve learned is that, no matter where you’re at, the best content comes when you define your campaign goals and follow a defined process.  


This white paper on whitepapers will help you overcome the common challenges companies face at each step of the content development process.


We’ll walk you through the initial brainstorming session all the way to the promotion and distribution of the paper so that you can confidently create your next marketing campaign.

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