Choosing the Right White Paper Topic
White papers are one of the most effective tools in the digital marketing tool chest. They are valuable pieces of content that are used...
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Jan 20, 20224 min read
White Papers? What Do You Mean, White Papers?
Today’s marketing takes place online. Organizations of all sizes can reach new customers, build stronger relationships, and demonstrate...
Jan 3, 20208 min read
Marketing Tools Review – Wix: The Web Design Platform for Small Businesses
As we head into the new decade, many small businesses, entrepreneurs, consultants, and agencies are in the midst of budgeting and...
Oct 24, 20185 min read
Five questions to ask yourself when starting a lead generation campaign
Lead generation. It’s the elusive catch-all, the mysterious secret sauce that everybody wants the recipe for. The problem? It doesn’t...
Sep 12, 20186 min read
7 steps to email marketing success
If you are not already using email marketing as part of your outbound marketing strategy, perhaps it’s time to reconsider. Email has been...
Aug 17, 20183 min read
Still think LinkedIn is just for job seekers? Think again
What do you think of when you think of LinkedIn? A place to put your resume online? Desperate job seekers? Annoying email updates? If...
Jul 24, 20184 min read
Working with a writer – How to get the best results when outsourcing your marketing
Let’s be honest – writing is hard. If the thought of sitting down and writing a blog post, whitepaper, or other piece of marketing...
Aug 21, 20174 min read
How User Generated Content can be a big win for your small business
User Generated Content (UGC) has dramatically changed the way in which marketers engage with consumers. The increased popularity of...
Jul 20, 20174 min read
How businesses can use Pinterest
Pinterest is a visual bookmarking tool, or an online corkboard of sorts, where users can discover, create and curate collections of...
Jun 12, 20174 min read
Using Snapchat for business
Snapchat is one of the lesser known and lesser used social networks for businesses, but it can be an extremely valuable marketing channel...
May 24, 20174 min read
Why you should be using Instagram for business
When many companies think of social media, they immediately think of the big 3 – Facebook, Twitter and LinkedIn. While each of these...
Apr 20, 20174 min read
A look back - The first year of Bridge The Gap Marketing Solutions
Exactly one year ago, I decided to take a leap of faith. I had just finished my five year program at Carleton University, and my co-op...
Mar 15, 20173 min read
5 times companies outsource their marketing (and why you should too)
Whether you’re a fast growth startup, a medium sized business or a large corporation, there are times when outsourcing your marketing...
Feb 2, 20175 min read
4 key cause marketing lessons from #BellLetsTalk
On January 25th, the news feeds and timelines of Canadians across the country were filled with the hashtag #BellLetsTalk. This simple yet...
Jan 2, 20174 min read
What you can learn from #Boycott Delta
On December 21st Delta found themselves facing a social media crisis. A video posted to Twitter appeared to show a young Muslim man being...
Dec 7, 20164 min read
Improve your email marketing with A/B testing
One of our first blog posts explained how to start an email marketing campaign. If you’ve followed that and you’re up and running, you’re...
Nov 1, 20163 min read
3 common mistakes to avoid on social media
We’ve talked about how to get started on social media before. But now that you’ve chosen your platform and gotten some followers, you...
Oct 6, 20163 min read
The power of reviews – How to get them and how to handle the bad ones
As marketers, sometimes we need to be honest with ourselves. People generally approach marketing and advertising with skepticism. “Of...
Sep 22, 20163 min read
What is inbound marketing?
Marketing has changed dramatically in recent years. With the popularity of social media and the ubiquity of the web, businesses have more...
Aug 19, 20164 min read
3 things you should do before starting a blog
Blogs. They’re a pretty good way to create content for your business. They build up a library for other campaigns such as email...
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