Choosing the Right White Paper Topic
White papers are one of the most effective tools in the digital marketing tool chest. They are valuable pieces of content that are used...
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- Jan 20, 2022
- 4 min
White Papers? What Do You Mean, White Papers?
Today’s marketing takes place online. Organizations of all sizes can reach new customers, build stronger relationships, and demonstrate...
- Jan 3, 2020
- 8 min
Marketing Tools Review – Wix: The Web Design Platform for Small Businesses
As we head into the new decade, many small businesses, entrepreneurs, consultants, and agencies are in the midst of budgeting and...
- Oct 24, 2018
- 5 min
Five questions to ask yourself when starting a lead generation campaign
Lead generation. It’s the elusive catch-all, the mysterious secret sauce that everybody wants the recipe for. The problem? It doesn’t...
- Sep 12, 2018
- 6 min
7 steps to email marketing success
If you are not already using email marketing as part of your outbound marketing strategy, perhaps it’s time to reconsider. Email has been...
- Aug 17, 2018
- 3 min
Still think LinkedIn is just for job seekers? Think again
What do you think of when you think of LinkedIn? A place to put your resume online? Desperate job seekers? Annoying email updates? If...
- Jul 24, 2018
- 4 min
Working with a writer – How to get the best results when outsourcing your marketing
Let’s be honest – writing is hard. If the thought of sitting down and writing a blog post, whitepaper, or other piece of marketing...
- Aug 21, 2017
- 4 min
How User Generated Content can be a big win for your small business
User Generated Content (UGC) has dramatically changed the way in which marketers engage with consumers. The increased popularity of...
- Jul 20, 2017
- 4 min
How businesses can use Pinterest
Pinterest is a visual bookmarking tool, or an online corkboard of sorts, where users can discover, create and curate collections of...
- Jun 12, 2017
- 4 min
Using Snapchat for business
Snapchat is one of the lesser known and lesser used social networks for businesses, but it can be an extremely valuable marketing channel...
- May 24, 2017
- 4 min
Why you should be using Instagram for business
When many companies think of social media, they immediately think of the big 3 – Facebook, Twitter and LinkedIn. While each of these...
- Apr 20, 2017
- 4 min
A look back - The first year of Bridge The Gap Marketing Solutions
Exactly one year ago, I decided to take a leap of faith. I had just finished my five year program at Carleton University, and my co-op...
- Mar 15, 2017
- 3 min
5 times companies outsource their marketing (and why you should too)
Whether you’re a fast growth startup, a medium sized business or a large corporation, there are times when outsourcing your marketing...
- Feb 2, 2017
- 5 min
4 key cause marketing lessons from #BellLetsTalk
On January 25th, the news feeds and timelines of Canadians across the country were filled with the hashtag #BellLetsTalk. This simple yet...
- Jan 2, 2017
- 4 min
What you can learn from #Boycott Delta
On December 21st Delta found themselves facing a social media crisis. A video posted to Twitter appeared to show a young Muslim man being...
- Dec 7, 2016
- 4 min
Improve your email marketing with A/B testing
One of our first blog posts explained how to start an email marketing campaign. If you’ve followed that and you’re up and running, you’re...
- Nov 1, 2016
- 3 min
3 common mistakes to avoid on social media
We’ve talked about how to get started on social media before. But now that you’ve chosen your platform and gotten some followers, you...
- Oct 6, 2016
- 3 min
The power of reviews – How to get them and how to handle the bad ones
As marketers, sometimes we need to be honest with ourselves. People generally approach marketing and advertising with skepticism. “Of...
- Sep 22, 2016
- 3 min
What is inbound marketing?
Marketing has changed dramatically in recent years. With the popularity of social media and the ubiquity of the web, businesses have more...
- Aug 19, 2016
- 4 min
3 things you should do before starting a blog
Blogs. They’re a pretty good way to create content for your business. They build up a library for other campaigns such as email...
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