Bridge the Gap Marketing Solutions

White papers are one of the most effective tools in the digital marketing tool chest. They are valuable pieces of content that are used...

Today’s marketing takes place online. Organizations of all sizes can reach new customers, build stronger relationships, and demonstrate...

As we head into the new decade, many small businesses, entrepreneurs, consultants, and agencies are in the midst of budgeting and...

Lead generation. It’s the elusive catch-all, the mysterious secret sauce that everybody wants the recipe for. The problem? It doesn’t...

If you are not already using email marketing as part of your outbound marketing strategy, perhaps it’s time to reconsider. Email has been...

What do you think of when you think of LinkedIn? A place to put your resume online? Desperate job seekers? Annoying email updates? If...

Let’s be honest – writing is hard. If the thought of sitting down and writing a blog post, whitepaper, or other piece of marketing...

User Generated Content (UGC) has dramatically changed the way in which marketers engage with consumers. The increased popularity of...

Pinterest is a visual bookmarking tool, or an online corkboard of sorts, where users can discover, create and curate collections of...

Snapchat is one of the lesser known and lesser used social networks for businesses, but it can be an extremely valuable marketing channel...

When many companies think of social media, they immediately think of the big 3 – Facebook, Twitter and LinkedIn. While each of these...

Exactly one year ago, I decided to take a leap of faith. I had just finished my five year program at Carleton University, and my co-op...

Whether you’re a fast growth startup, a medium sized business or a large corporation, there are times when outsourcing your marketing...

On January 25th, the news feeds and timelines of Canadians across the country were filled with the hashtag #BellLetsTalk. This simple yet...

On December 21st Delta found themselves facing a social media crisis. A video posted to Twitter appeared to show a young Muslim man being...

One of our first blog posts explained how to start an email marketing campaign. If you’ve followed that and you’re up and running, you’re...

We’ve talked about how to get started on social media before. But now that you’ve chosen your platform and gotten some followers, you...

As marketers, sometimes we need to be honest with ourselves. People generally approach marketing and advertising with skepticism. “Of...

Marketing has changed dramatically in recent years. With the popularity of social media and the ubiquity of the web, businesses have more...

Blogs. They’re a pretty good way to create content for your business. They build up a library for other campaigns such as email...